Fariya Farooqui has been appointed as Director at JioStar, marking a significant leadership addition to the organisation’s growing digital ecosystem. With over a decade of strong expertise across digital advertising, media operations, client success, and revenue strategy, she steps into this role with a proven record of driving efficiency, innovation, and business impact. At JioStar, Fariya will now spearhead Digital Ad Operations across Entertainment, SMB, and CSM verticals, focusing on delivering operational excellence and building next-generation digital advertising solutions.
Before joining JioStar, Fariya had an exceptional 7-year journey at Disney+ Hotstar, where she held multiple leadership roles across Ad Operations, Live Sports, Impact Properties, Value-Added Services, and Client Success. Rising steadily to Senior Manager, she led large-scale digital ad delivery for some of the country’s biggest and most watched properties. Her work ensured seamless execution during high-pressure live sports, major entertainment events, and premium brand campaigns—making her an integral part of Hotstar’s ad operations success story.
Her experience also includes impactful roles at Oath, Yahoo, and Birla Sun Life Asset Management, where she strengthened her capabilities in digital ad operations, analytics, client servicing, market research, and strategic communication. These roles helped her build a strong understanding of digital ecosystems, advertising technology, and performance-led media solutions—forming the backbone of her strategic and operational expertise today.
Fariya’s career foundation was shaped further through business development and key account management exposure at ABSLAMC, where she supported revenue growth, stakeholder management, and client engagement initiatives. Her early experiences span multiple corporate communication and media internships at organisations including Intel, Sampark PR, Allcheckdeals.com, and Reliance Communications. These formative roles enabled her to build a strong understanding of communication strategy, brand messaging, and customer engagement early on.
In her new leadership mandate at JioStar, Fariya is set to bring together her rich experience across media, ad tech, customer experience, and revenue optimisation to build scalable, high-impact advertising operations. Her ability to manage high-value campaigns, drive cross-functional collaboration, and deliver measurable client ROI positions her to elevate JioStar’s digital advertising capabilities to the next level. With her appointment, the organisation strengthens its leadership team with a dynamic professional deeply experienced in India’s digital and media landscape.