Aadish Shinde joined Wavemaker India as Business Director, marking a powerful progression in his decade-long career shaping digital marketing, media strategy, and integrated brand execution.
With experience spanning marketing technology, digital strategy, media planning, and performance-led brand leadership, Aadish has built a reputation for transforming marketing outcomes through innovation, ROI-driven planning, and deep client partnerships. His career path reflects a consistent trajectory of scaling businesses, strengthening digital capability, and driving measurable brand impact.
Before joining Wavemaker, Aadish served as Business Head at Ethinos, where he led integrated marketing, digital transformation mandates, and large cross-functional teams—accelerating business outcomes across diverse industry verticals. Prior to that, his tenure at Digital Vibe and Olio Global AdTech saw him partner with leading brands like Saint-Gobain Gyproc, Della Resorts, Tata Croma, Tata BlueScope Steel, and Pidilite, executing strategies rooted in insight, creativity and measurable performance.
Aadish’s appointment adds strategic depth to Wavemaker India as the agency continues to champion innovative, high-impact media solutions in a fast-evolving marketing ecosystem. His expertise strengthens WPP’s capability to deliver data-backed, consumer-centric media excellence at scale.