Alok Dubey appointed as Chief Business Officer at ace turtle, marking a significant addition to the company’s leadership as it continues to scale its technology-driven retail transformation journey. With more than three decades of experience across fashion, luxury, lifestyle, and omni-channel retail, he brings deep expertise in brand building, P&L leadership, and multi-brand portfolio management to his new mandate.
Before joining ace turtle, Alok served as a Business Consultant & Coach, advising brands on growth strategies, team effectiveness, and consumer-centric transformations. His entrepreneurial perspective, combined with years of running large retail businesses, further strengthened his ability to guide organisations through change and competitive environments.
Earlier, Alok was the Chief Executive Officer for R&B and Beverly Hills Polo Club at Apparel Group India, where he led brand expansion, strategic marketing, customer experience, and operational excellence. His leadership was instrumental in defining brand identity, sharpening product positioning, and driving performance across large, diverse retail portfolios. At Reliance Brands Limited, he served as Group Vice President & Business Head for Gas Jeans, La Martina, and Vision Express, where he delivered rapid revenue growth, created new GTM strategies, and strengthened stakeholder relationships through disciplined P&L ownership.
A defining part of Alok’s career was his 15-year tenure at Arvind Fashions Limited, where he launched and scaled US Polo Assn to a ₹1000-crore brand, built powerful category playbooks, and transformed Flying Machine into a profitable business. His early roles with Titan, Swatch Group, and Bennett Coleman (Times Group) gave him a strong foundation in marketing, brand management, buying & merchandising, and multi-channel retail operations—expertise that has shaped him into a strategic, consumer-focused business leader.
At ace turtle, Alok Dubey is expected to steer business growth, strengthen brand strategies, and scale omni-channel capabilities across the company’s portfolio. His proven track record in transforming brands and delivering sustainable P&L results positions him to play a pivotal role in the next phase of ace turtle’s expansion.