Arushi Paliwal has been elevated to Senior Manager – Strategic Initiatives & Customer Experience (SPARSH) at Axis Bank, marking a key advancement in her professional journey with the leading financial institution. In this elevated role, she will continue driving strategic customer initiatives, enhancing service experiences, and aligning operational excellence with the bank’s transformation agenda. Based in Mumbai and working in a hybrid setup, Arushi’s elevation reflects her consistent performance, leadership acumen, and deep understanding of customer-centric transformation.
Arushi has been associated with Axis Bank for over five years, where she has demonstrated exceptional growth through progressive roles. Prior to this elevation, she served as Manager – Digital Transformation & Retail Operations from 2022 to 2025, leading multiple high-impact projects that streamlined processes and improved digital efficiency. Earlier, she held the position of Deputy Manager – Retail Operations, contributing to enhancing service delivery frameworks and operational workflows across retail functions.
Before joining Axis Bank, Arushi honed her analytical and strategic skills through key internships at Abbott, CSIR – Institute of Genomics and Integrative Biology (IGIB), and Genewin Biotech. During her tenure at Abbott, she executed a data-driven demand forecasting project that significantly improved accuracy levels in supply chain planning. Her research stint at CSIR IGIB Delhi involved studying genome sequences linked to Alzheimer’s disease, showcasing her scientific curiosity and problem-solving mindset.
With a robust foundation in digital strategy, customer experience, and data-driven decision-making, Arushi’s elevation to Senior Manager reaffirms Axis Bank’s focus on recognizing and empowering internal talent to lead its next phase of innovation and growth.