Abhishek Singh has been appointed as Senior Product Manager at Dabur India Limited, one of India’s leading FMCG giants, effective September 2025. In his new role, Abhishek will be responsible for driving brand growth, product innovation, and portfolio strategy within Dabur’s extensive product range. Based in Delhi, he will spearhead strategic marketing initiatives aimed at strengthening Dabur’s leadership position in the consumer care segment while delivering sustainable business growth and category expansion across India’s diverse markets.
Before joining Dabur, Abhishek made a significant mark at KRBL Limited, where he served for over three years in various brand leadership roles. As AGM – Brand Marketing and previously Senior Brand Manager, he led India Gate Foods, KRBL’s flagship brand, driving its transformation from a “rice partner” to a comprehensive “kitchen staple partner.” Abhishek’s vision helped diversify the product portfolio across Basmati Rice, Ready-to-Cook foods, and edible oils. His efforts in market expansion, category innovation, and consumer behavior transformation positioned India Gate as a market leader in packaged rice and adjacent food categories, further strengthening KRBL’s foothold in the FMCG landscape.
Prior to KRBL, Abhishek spent over three years at Emami Ltd, where he rose from Management Trainee to Brand Manager for the iconic Kesh King brand. His strategic leadership helped double the brand’s revenue and profitability by introducing innovative product lines, such as Kesh King Organics and the Onion Range, and driving category premiumization. Abhishek played a key role in designing 360° campaigns across TV, print, and digital platforms, crafting high-impact brand narratives, and ensuring consistent consumer engagement. His deep understanding of product development, communication, and distribution strategy made him a crucial contributor to Emami’s success in the personal care segment.
Abhishek’s professional journey began in the engineering domain with Rockwell Automation, where he worked as a Project Engineer for nearly four years. His early experience in project management and technical operations helped him develop a strong analytical foundation and problem-solving mindset — skills that continue to inform his marketing strategies today. He also gained valuable consumer marketing experience during his internship at Reliance Retail (Reliance Trends), where he contributed to campaign evaluation and brand health studies, offering actionable insights that improved marketing effectiveness.
With over a decade of professional experience across FMCG, retail, and engineering sectors, Abhishek Singh’s appointment at Dabur India Limited underscores his evolution into a dynamic marketing leader. His cross-sector expertise, coupled with a track record of brand transformation and innovation, positions him to play a pivotal role in shaping Dabur’s next phase of growth in India’s ever-evolving consumer goods market.