Saket Kumar Dwivedy has been appointed as Assistant General Manager at Havells India Ltd., a leading Indian multinational in electrical equipment and fast-moving electrical goods (FMEG). Based in Patna, Saket will spearhead strategic sales planning, market expansion, and distribution strategies to strengthen Havells’ position in the Bihar region. His focus will be on driving category growth, optimizing channel performance, and enhancing overall business profitability.
Before taking on this role, Saket served as Branch Manager at Orient Electric, where he successfully led the fans business for Bihar. He managed a large cross-functional team, executed regional growth strategies, and implemented key marketing and distribution initiatives that contributed significantly to revenue expansion and brand visibility. His leadership was instrumental in driving consistent sales performance and building a robust channel network.
Saket brings over 18 years of diverse experience in the FMEG and FMCD sectors, having previously held key positions with Crompton Greaves Consumer Electricals Ltd., Arise India Ltd., Videocon Consumer Durables, and Panasonic India. Across these roles, he has developed deep expertise in sales management, business planning, channel development, and product marketing.
At Havells India, Saket’s appointment underscores the company’s commitment to strengthening its regional leadership and advancing its customer-centric growth strategy. His extensive experience across leading consumer electrical brands positions him well to drive strategic sales transformation and contribute to Havells’ continued success in the fast-evolving FMEG landscape.