Hariram R. has taken on a new role as Field Marketing Manager at IBM in Bengaluru, effective July 2025. In this position, he is driving experience-focused demand generation for enterprise clients across the India/South Asia market, with a focus on B2B and account-based marketing strategies.
Prior to joining IBM, Hariram made a significant impact at Zoho Corporation as Senior Marketing Specialist – UK&I (ManageEngine), where he worked for nearly five years. His tenure included leading regional marketing programs, advancing account-based marketing initiatives in sectors such as healthcare, public sector, and enterprise IT, as well as rolling out channel frameworks and customer advocacy programs. His efforts strengthened brand visibility and directly contributed to measurable business growth.
Earlier in his career, Hariram held the role of Executive – Marketing at Photon, where he managed digital campaigns, branding initiatives, and marketing operations across global regions, including North America, Europe, and APAC. He also began his professional journey with PreludeSys as a Marketing Management Trainee, gaining hands-on experience in SEO, performance marketing, and lead generation strategies. Additionally, his internship with Godrej & Boyce Mfg. Co. Ltd. provided him early exposure to market research and customer insights.
With a career marked by expertise in demand generation, account-based marketing, and enterprise client engagement, Hariram brings strong domain knowledge and leadership capabilities to IBM. His transition represents a natural progression from specialist to strategic leader, reflecting his ability to align marketing programs with global business objectives.
By joining IBM, Hariram is set to further accelerate enterprise marketing outcomes in the region, bringing together his extensive experience across technology and service sectors to deliver value-driven customer experiences.