Sudhanshu Vats has been named the new Chairman of The Advertising Standards Council of India (ASCI), taking charge of the self-regulatory body’s mission to ensure responsible and ethical advertising across sectors. In his new role, Sudhanshu will oversee ASCI’s efforts to strengthen its self-regulatory frameworks, monitor misleading advertisements, and promote transparent brand communications that build consumer trust. His appointment comes at a pivotal time as the Indian advertising landscape undergoes rapid digital transformation, a surge in influencer-led campaigns, and greater regulatory scrutiny.
With a career spanning leadership roles at Pidilite Industries Limited, Viacom18, Unilever, and Essel Propack, Sudhanshu brings deep expertise in business strategy, marketing, and consumer engagement. His experience in driving growth for some of India’s most recognized brands positions him to lead ASCI’s initiatives to improve compliance with global advertising standards and align industry practices with the evolving needs of digital-first consumers.
Under Sudhanshu’s chairmanship, ASCI is expected to expand its focus on emerging areas such as influencer marketing guidelines, online ad monitoring, and collaboration with global advertising regulators. He will also work to ensure that ASCI’s processes remain robust, data-driven, and responsive to the rapidly changing media ecosystem.
This appointment signals ASCI’s commitment to strengthening its role as a guardian of responsible advertising in India. By combining industry expertise, stakeholder collaboration, and consumer-centric frameworks, Sudhanshu aims to reinforce ASCI’s agenda of making Indian advertising more credible, ethical, and future-ready.