Rohit Salian has taken on the role of Lead Brand Strategy and Head Creative at FTA Global, marking an exciting chapter in his dynamic career. With over a decade of experience across creative strategy, branding, and digital marketing, Rohit brings a wealth of expertise in building impactful brand narratives and leading high-performance creative teams. His appointment strengthens FTA Global’s vision to elevate brand presence and creative excellence on a global scale.
Prior to joining FTA Global, Rohit served as AVP – Creative at NP Digital India, the agency founded by marketing leader Neil Patel. During his three-year tenure, he played a pivotal role in driving creative ideation, campaign execution, and digital-first brand storytelling for a diverse portfolio of clients. His leadership consistently delivered results, blending innovation with strategic insight to craft compelling consumer experiences.
Rohit’s career journey spans leading creative roles at MORE from Oliver, Sideways Consulting, Creativeland Asia, TBWA\India, McCann Worldgroup, Salt Brand Solutions, and J. Walter Thompson Worldwide. Across these positions, he has developed award-winning campaigns, overseen automation-driven creative processes, and managed multi-channel brand communications, demonstrating both strategic and hands-on creative skills.
An alumnus of Rachana Sansad’s College of Applied Arts and Craft, Rohit’s foundation in advertising and design has been instrumental in shaping his creative leadership style. Known for his ability to merge brand strategy with cultural insight, he is passionate about crafting work that resonates deeply with audiences while driving measurable business impact.
At FTA Global, Rohit will lead brand strategy initiatives and oversee creative operations, with a focus on expanding the company’s global footprint and delivering cutting-edge campaigns. His proven track record, creative vision, and leadership capabilities position him as a key driver in shaping the next phase of FTA Global’s growth story.