Swati Sharma has joined Aditya Birla Lifestyle Brands Limited as AVP Design – Van Heusen Women’s Innerwear, where she will lead the creative and innovation strategy for the women’s innerwear category. With over 17 years of expertise in fashion design, product innovation, and market expansion, Swati is known for creating consumer-centric products that balance comfort, functionality, and style.
Before taking on this role, Swati served as Head of Design at Aditya Birla Fashion and Retail Ltd., where she played a pivotal role in launching and expanding Van Heusen’s women’s innerwear and athleisure categories. Her work included integrating advanced fabric technologies, introducing innovative product lines such as antibacterial lingerie, minimizer bras, and multiway strapless designs, and driving collaborations with both domestic and global vendors to deliver high-quality, market-ready products.
Swati’s career also includes leadership positions at Bestseller India, where she launched the first men’s innerwear line for Jack & Jones India, and at Shahi Exports Pvt Ltd., where she managed large-scale design projects for international clients like Next, M&S, H&M, and C&A. Earlier, she contributed her expertise to Zivame as a design consultant, focusing on lingerie fit and styling, and began her journey at Gokaldas Images Pvt Ltd. as Assistant Design Manager.
A graduate in Fashion and Apparel Design, Swati combines creative vision with a deep understanding of consumer needs and market trends. In her new role at Aditya Birla Lifestyle Brands, she will focus on strengthening Van Heusen’s position in the women’s innerwear market through innovative designs, functional product development, and an enhanced consumer experience.