Mudassar Sheikh has been promoted to Assistant Vice President – Brand Marketing at India Today Group, marking a significant milestone in his nearly 14-year journey with the organization. Known for his strategic foresight, innovative campaign execution, and deep understanding of media and publishing, Mudassar’s promotion reflects his pivotal role in shaping the brand marketing landscape across the group’s dynamic portfolio.
Since joining India Today in 2011, Mudassar has held various leadership roles, most recently as Head of Brand Marketing. Over the years, he has spearheaded end-to-end marketing for the Publishing Division, Kisan Tak, the India Today Best Colleges portal, and the Business Today Network. His campaigns have consistently pushed creative boundaries while delivering measurable impact across digital and traditional platforms. From audience engagement to brand loyalty, Mudassar has played an integral role in ensuring that the India Today brand remains one of the most trusted names in Indian media.
With over 17 years of experience spanning top media organizations, including The Times of India, The Indian Express, Media Transasia, and now India Today, Mudassar brings a rich blend of editorial sensitivity and brand-driven marketing excellence. His early roles managing advertising and space marketing gave him a unique perspective on consumer behavior and brand alignment, which continues to inform his current leadership approach.
In his new role as AVP – Brand Marketing, Mudassar will be driving strategic marketing vision, audience expansion, and brand equity across digital and print verticals. His leadership comes at a crucial time as India Today Group accelerates its digital transformation and content innovation strategies. His deep domain expertise, coupled with a track record of delivering brand value at scale, makes him ideally suited to lead this next chapter.