Ankita Bharadwaj has taken on a new leadership role as Performance Marketing Lead at Haleon, marking a dynamic addition to the healthcare giant’s digital growth journey. With a career spanning marquee brands and breakthrough campaigns in beauty, personal care, and consumer health, Ankita brings a deep well of experience in brand building, digital innovation, and performance-led growth strategies.
Before joining Haleon, Ankita served as Vice President – Brand Development at Dot & Key Skincare, where she was instrumental in steering the brand’s strategic evolution and consumer engagement. Her impactful tenure at The Good Glamm Group included overseeing marketing for some of India’s most beloved beauty and personal care brands, including Manish Malhotra Beauty, PopXO Beauty, and Organic Harvest. From launching compelling campaigns to driving influencer commerce, she helped shape a new narrative in digital-first beauty.
Ankita’s earlier years at Reckitt saw her managing a ₹300 crore+ P&L, leading high-impact initiatives across Vanish and Mortein. Her deep expertise in consumer insights, digital experimentation, and market expansion helped deliver double-digit growth and set new benchmarks in e-commerce performance. Notably, her personalized Amazon DSP campaign for Vanish achieved 2x industry CTRs and significantly outperformed category peers.
Starting her career with Marico, Ankita played a pivotal role in relaunching Set Wet, delivering record market share gains and pioneering personalization in personal care. Whether redefining SKU strategies for Parachute Advansed or capturing cricket conversations with trend-driven content, she has consistently translated strategic vision into consumer love and market impact.
As she steps into her role at Haleon, Ankita is set to drive the brand’s digital acceleration with performance-first marketing approaches. Her cross-category expertise and bold brand-building mindset align seamlessly with Haleon’s purpose of delivering better everyday health with humanity.