Rahul Saini appointed as RBH – Deputy Vice President at IndiaFirst Life, bringing with him more than 15 years of experience across telesales leadership, digital strategy, and multi-channel sales operations. Based in Mumbai, he now leads strategic growth initiatives while shaping high-performing teams and driving a culture centered on ownership, discipline, and customer-first thinking.
Rahul moves to IndiaFirst Life after a successful tenure at Niva Bupa Health Insurance, where he played a pivotal role in establishing and scaling a new telesales center in South India. Managing a rapidly growing team of over 120 telesales professionals, he led end-to-end setup including infrastructure, process design, CRM deployment, and performance systems. His leadership contributed significantly to improved customer acquisition, stronger vendor partnerships, and enhanced operational efficiencies across digital sales.
Before Niva Bupa, Rahul managed B2B channel operations and digital online sales at Bharti AXA Life Insurance. His work involved designing partner-driven growth strategies, improving online funnels, and leading teams that consistently surpassed business targets. His earlier experience with Religare Health Insurance (now Care Health Insurance) further solidified his expertise in telesales operations, team leadership, and customer lifecycle management across multiple roles including Group Manager, Team Manager, and Team Leader.
Rahul’s career began in the BPO and customer-service industry, where he worked with organisations such as Serco BPO, vCustomer, Lawrance Enterprises, Net Ambit, and Aegis BPO Services. These formative roles helped him build a strong grounding in call-center operations, people development, and performance accountability—skills that continue to define his leadership style.
With extensive experience spanning digital transformation, telesales optimisation, and channel management, Rahul steps into his new role at IndiaFirst Life poised to strengthen regional business growth and reinforce the company’s customer-centric operating model.