Vivek Singh has been appointed as Regional Pragati Lead (Strategic Transformation) – West-II (Gujarat & Madhya Pradesh) at Anchor by Panasonic, bringing over 16 years of experience in sales leadership, channel development, market expansion, and strategic business transformation across the FMEG and building materials sectors. In his new role, he will lead strategic transformation initiatives across the West-II region, driving go-to-market excellence, strengthening channel ecosystems, accelerating business growth, and enhancing operational effectiveness for the company’s Power Division.
Prior to joining Anchor by Panasonic, Vivek served as Channel & Market Development Manager at Watertec India, where he led channel expansion and strategic market development initiatives across Western India. Earlier, he was Senior Manager – Sales & Marketing at Crompton Greaves Consumer Electricals, heading the lighting business for Gujarat and driving state-level growth strategies. He also spent over nine years with Philips Lighting (now Signify), progressing through multiple leadership roles and successfully managing large business portfolios across Madhya Pradesh, Chhattisgarh, Gujarat, and Maharashtra while earning several national sales excellence recognitions.
Throughout his career, Vivek has built strong expertise in strategic go-to-market execution, channel development, sales and marketing leadership, business expansion, retail engagement, distribution management, and customer relationship management. His proven ability to develop high-performing channel networks, execute market transformation strategies, and consistently deliver business growth has established him as a respected leader in the consumer electricals and FMEG industry.
His appointment reflects Anchor by Panasonic’s commitment to strengthening its strategic transformation initiatives by bringing experienced leadership on board to accelerate business growth, deepen channel partnerships, and drive sustainable market expansion across the West-II region.