Tulsi Das Rai has been appointed as Assistant General Manager- B2B Segment at Aditya Birla Group – UltraTech Cement Limited (Cables & Wires Division), marking a significant step in his leadership journey within the electrical and manufacturing sector. In this role, he will focus on driving business development, strategic growth, and market expansion, leveraging his extensive experience in cables, switchgears, and electrical products.
Prior to this appointment, Tulsi served as Assistant General Manager at KEI Wires and Cables, where he played a key role in strengthening client relationships and enhancing customer satisfaction. Before that, he had a long and impactful tenure of over 15 years at Havells India Ltd, where he progressed through multiple leadership roles, including Assistant General Manager and Senior Manager, handling diverse portfolios such as low voltage switchgears, capacitors, and LT & HT cables.
Throughout his career, Tulsi has demonstrated strong expertise in business development, competitive analysis, and market strategy, particularly in the electrical and manufacturing domains. His ability to drive growth across regional markets, coupled with his deep understanding of product segments and customer needs, has been instrumental in delivering consistent business performance.
With a proven track record in strategic leadership and operational execution, Tulsi brings a results-oriented approach to his new role. His appointment at Aditya Birla Group is expected to further strengthen the company’s presence in the wires and cables segment and drive sustained growth in a highly competitive market.