Anand Singh currently serves as Head of Product (Sales and Distribution) at Estel Technologies (a division of Pelatro Ltd listed on NSE:PELATRO), where he is driving product innovation across the telecom and financial services ecosystem. Having progressed from Product Manager to leading the product function, Anand has been instrumental in shaping scalable, customer-centric solutions that address complex distribution and partner management challenges.
In his role, Anand leads the vision and execution of Estel’s Distributor Management System (DMS)—a comprehensive platform covering inventory management, purchase order workflows, point-of-sale enablement, field force automation, commission and partner management, warehousing, and logistics. His work focuses on translating real-world business problems into intuitive, high-impact product capabilities, ensuring that solutions are both technically robust and operationally relevant for large, distributed networks.
Prior to Estel Technologies, Anand built strong foundations in product and technology roles at Comviva, where he worked extensively on Sales and Distribution platforms, and earlier at UST as a Big Data and Java Engineer on enterprise-grade products for global clients such as NetApp. This blend of deep engineering experience and product leadership enables him to bridge business goals with execution, aligning engineering, sales, and stakeholder expectations seamlessly.
With a career that spans software engineering, data platforms, and full-lifecycle product management, Anand brings a rare balance of technical depth, product thinking, and execution discipline. At Estel Technologies, he continues to focus on building future-ready products that simplify operations, scale efficiently, and deliver measurable value—reinforcing the company’s position as a strong player in telecom and financial distribution technology.