Nicky Singh has joined Vianaar as Associate Director – Marketing, bringing with her nearly two decades of rich experience across luxury marketing, strategic communications, and brand development. Known for her creative leadership and deep understanding of premium lifestyle brands, Nicky’s appointment signals a strategic step forward in strengthening Vianaar’s marketing and brand presence in the luxury real estate space.
Prior to joining Vianaar, Nicky served as Senior Vice President at Lintas India Limited, where she led integrated marketing and brand communication strategies for over five years. Her role involved driving creative campaigns, spearheading business growth initiatives, and shaping brand narratives for leading clients in the luxury and lifestyle sectors.
Before that, she held leadership roles at DLF Luxury Lifestyle as Head of Marketing (DGM), where she focused on brand positioning, experiential marketing, and strategic collaborations across DLF’s luxury portfolio. She also served as Associate Vice President at Point Nine Lintas, leading business development and strategic communication initiatives.
Nicky’s career foundation was built on dynamic roles in public relations and brand communications, including her tenure as Head of Public Relations, Luxury Lifestyle at The Bird Group, where she managed marquee brands such as Bally S.A., Porsche Design, and Dusit Devarana. Her earlier experience at Avian Media and Perfect Relations saw her managing luxury clients like Bentley, Hard Rock Cafe, PVR Cinemas, and DLF Brands—further refining her expertise in storytelling, media strategy, and brand engagement.
With her extensive experience in luxury brand marketing, communication strategy, and business development, Nicky brings a unique blend of creativity and strategic insight to her new role at Vianaar. Her focus will likely be on elevating the brand’s premium positioning, enhancing customer engagement, and driving innovative marketing campaigns that reflect Vianaar’s distinctive aesthetic and design ethos.