Shirish Ghosal has been appointed as General Manager – Data & Retail Partnerships at The Trade Desk, Mumbai. With an extensive background in digital advertising and ad tech, Shirish brings over a decade of expertise in programmatic advertising, monetization strategy, and audience-driven solutions.
Prior to joining The Trade Desk, Shirish served as Associate Director – Ad Tech Partnerships, Solutions & Operations at JioHotstar, and Head – Ad Tech Strategy & Partnerships at Disney+ Hotstar, where he led ad tech strategy, optimized Live & VOD inventory, and managed programmatic partnerships with SSPs and DSPs. He also oversaw audience graph activation through first-party data, clean rooms, and syndicated sources, delivering high-impact, data-driven solutions.
Earlier, Shirish spearheaded ads monetization and GTM strategy at Dailyhunt, driving revenue growth and strengthening market positioning. He also co-founded Redmatter, a marketing technology agency, gaining entrepreneurial experience and expertise in digital marketing solutions.
At The Trade Desk, Shirish will focus on expanding data and retail partnerships, driving innovation, and enabling advertisers to leverage programmatic solutions more effectively. His appointment underscores The Trade Desk’s commitment to growth and leadership in the programmatic advertising ecosystem.