Bhaskar Roy has been appointed as Head of AI (Customer Experience) at TATA SONS LIMITED, under the Group Digital and Innovation division. This strategic appointment underscores Tata Sons’ continued focus on leveraging AI to transform customer experience across its diverse portfolio of businesses—from manufacturing and retail to technology and services.
Bringing over two decades of expertise in AI, advanced analytics, and CX transformation, Bhaskar has led impactful programs at industry-leading organizations such as Fractal Analytics, Accenture, Target, and Genpact. His career reflects a unique blend of deep technical know-how and a visionary approach to customer-centric innovation. He has also actively contributed to India’s startup and innovation landscape through mentorship roles at IITs and the Wadhwani Foundation, reinforcing his commitment to developing future-forward solutions.
In his new role at Tata Sons, Bhaskar will spearhead AI-driven strategies that elevate personalization, customer engagement, and digital interactions across group companies. By integrating AI into the heart of business functions, his leadership is expected to enable smarter decision-making, optimized experiences, and scalable solutions across the Tata ecosystem.
Bhaskar’s appointment reflects Tata Sons’ bold vision of building a digitally advanced and customer-first enterprise. With AI playing a central role in reshaping industries, his expertise will be instrumental in delivering business impact while upholding ethical, responsible AI deployment.